About Us

At Cherry Orthodontics we are committed to helping you achieve a perfect bite and a beautiful smile! I’m Dr. William Cherry, and together with my excellent team, we offer children, teens, and adults the Lehigh Valley's best in orthodontic care in a warm, family-oriented setting.

Meet Our Doctor

I find it amazing to say I have been practicing orthodontics over 20 years. I guess time does fly when you are doing what you love. Sometimes, people ask me what made me want to be an orthodontist. When I was young, I loved science and people, so I tried to find a career that would combine both. When I was 15 I convinced my parents to take me to the orthodontist. It was truly a life changing experience. I was very self-conscious about my smile and this led me to be less confident in myself. Not only did I experience how much braces can transform a person firsthand, but my orthodontist became my mentor, later my employer, and to this day I consider him my friend. I knew during this treatment that this was something I wanted to do. I really love helping people and when I see someone brimming with life and confidence after giving them the smile they always wanted, well, there’s no better feeling in the world for me.

The Lord has given me the talents and ability to positively impact the lives of others. Every day, I am humbled and grateful for the opportunity to care for my patients. I have the opportunity to participate in their lives and share their highs and lows as they grow and transform during our time together. I guess that is what I am most passionate about and why I love what I do. In my heart, I know that being your orthodontist is all about you and taking care of you like you were my own family. Anyone who knows me knows there is nothing I would not do for my family.

Education
I attended LaSalle University and graduated Maxima cum Laude with a Bachelor of Arts degree in Biology. At LaSalle, I was involved in the theater group and the premedical/predental honor society serving as its president my senior year. After LaSalle, I went to Temple University Dental School where I received my Doctorate in Dental Medicine, graduating fourth in my class of 147. I was invited to join the oral surgery, periodontal, and prosthetics honor societies while at Temple and was elected to OKU national dental honor society.

I decided to continue my education and proudly serve my country by joining the United States Air Force as a dental officer and completed a General Practice Residency at the Malcolm Grow Medical Center at Andrews AFB in the Washington DC area. Being in the nation’s capital area afforded me many unique educational opportunities including a Pharmacology course at Bethesda, a forensic dentistry course at Walter Reed, and monthly oral pathology courses from the pathologists at the Arms Forces Institute of Pathology. After three great years at Pease AFB in Portsmouth, NH, I entered the orthodontic residency at the State University of New York at Buffalo School of Dental Medicine where I began what has been the most rewarding career I could imagine. Providing my patients with beautiful smiles and sharing their joys and excitement has given me many wonderful moments.

Continuing Education
I am a firm believer that education is a lifelong endeavor and I attend courses that help me stay on the cutting edge technically as well as in the area of enhancing patients’ experiences in our office. My team and I want you to feel like part of our family. In fact, in the past year my whole team has been to training designed to help deliver the absolute best patient experience. You see, it is my sincere desire and our team’s goal to give you much more in value than you can get anywhere else. I want to WOW you and I hope for you to become ambassadors because you were treated in a unique and friendly way while getting superb care and receiving beautiful smiles for you and your family.

I have also taught orthodontics to dentists who are in the General Practice Residency Program at St. Luke’s University Health Network for the past six years. It is both a terrific way to give back to the profession that I love as well as impact the lives of young dentists by enhancing their ability to diagnose and treat their patients’ orthodontic needs and conditions. It is fun and it forces me to stay up on advances in all areas of dentistry so I can teach them to understand the importance of treating the whole patient.

Professional Affiliations
I am active in promoting the professions of dentistry and orthodontics. I am an active member of the:

American Association of Orthodontists
Middle Atlantic Society of Orthodontists
Pennsylvania Society of Orthodontists
Lehigh Valley Society of Orthodontists - Past President
American Dental Association
Pennsylvania Dental Association
Lehigh Valley Dental Society - Past President
Second District Dental Society - Director
Outside the Office
I was born in New Jersey, but grew up in Huntingdon Valley, PA. My wife, Mary Beth, is truly my soul mate and we’ve been together 31 years. We have lived in the Lehigh Valley since 1990. We felt that the Valley would be a great place to raise our family and in hindsight, that was a fantastic decision. We have three terrific children, two sons and a daughter, all grown and out of our home. Three grandsons have kept us busy and young. I love the sound of a child’s belly laugh and playing with the little ones overflows my heart. Again, my life has been blessed by God in incredible ways.

When I am not working, you may see me at a local golf course or rooting the IronPigs to a victory. I also love music and theater, so you may see me at a concert, Musikfest, or at one of the many terrific local theaters we have right here. I try to trek to NYC a few times a year for a Broadway or Off Broadway show. I love to travel and any place warm in winter is always a favorite. I just love a quiet beach with a great view. I am a history buff and enjoy reading about our past, visiting museums, and I just love to learn about anything. I love it when my patients help me to discover something new.

Meet Our Staff

I have worked in orthodontics for over 20 years and joined Dr. Cherry’s team in 2007. I meet with all our new patients and guide them through the early stages of the orthodontic process. I love meeting new people and helping them understand the importance of a healthy smile. We have a fabulous work family led by Dr. Cherry. We all share the same values and commitment to our patients and the practice.

I reside in the Allentown area and am a Kutztown University graduate. I am married with two teenage daughters with dazzling Dr. Cherry smiles! I enjoy spending free time outdoors with my Beagle, Maddy, and going to concerts.

I have been a part of the Cherry Orthodontics team since 2013 and have been in the Orthodontics field for almost 10 years. It’s my job to make sure the office runs smoothly and on time. I am very fortunate to be able to get to know many of our wonderful families and learn all about their lives. I love watching our patients’ smiles transform and seeing children mature into confident young adults. I also enjoy bonding with our adult patients and listening to what’s going on in their lives.

I can truly say that I enjoy coming to work every day. We are a great team that is more like family. We love to have fun and make every patient’s experience at Cherry Orthodontics a memorable one.
I am a huge Disney fanatic. My family and I vacation at Walt Disney World almost every year. Because of my love of Disney, I became a certified Disney vacation planner so that I can help others plan vacations to the most magical place on earth. I have been married for over 20 years and have two teenage daughters with beautiful Cherry smiles and a son who is a future patient at Cherry Orthodontics. And I have a beautiful and spoiled black lab, Lexi.